Iristel

Building customer facing interactions and processes for Iristel, a telecommunications company specializing in VoIP services.

Year

2018-2019

Company

Iristel Canada

Project Type

Product / UI design / UX collaboration

Role

UX/UI Lead

Project Overview

Designing a multi-functional platform

Iristel approached us with a challenge of creating an account management system for their customers.

Challenge

To create a scalable customer facing experience such that a user can seamlessly manage their services and products directly from the Iristel website.

My Role/Responsibilities

Information architecture
UI Design
Design system management
UX design and support

The Problem

The existing Iristel service management portal was a legacy system that saw little to no use by their customers - they opted to call customer service to handle matters related to their account and services.

The task at hand

Because the design was severely out of date, a new portal was built from the ground up. Some existing features were revamped, and new ones were implemented based on market research and user feedback for an improved experience.

The Challenge

"How might we provide a better service management experience to cater to the modern day user?"

Research and Planning

Existing user data and personas were provided by Iristel's marketing team. These were repackaged and repurposed to inform design decisions when creating the MyIristel customer portal and the auxiliary tools and widgets. A competitive analysis was performed on similar portals (MyRogers, MyAT&T, My Telus, T-Mobile My Account) to understand industry standards and to identify opportunities in areas where MyIristel can improve on.

Platform Architecture

The IA and user flows were built to display how different sections of the website connected with each other. This also served as a method to determine which features should be prioritized.

Final Dashboards and QoL Improvements

Designing for efficiency and easy collaboration

The final design aimed to consolidate multiple tasks such that an Iristel customer can seamlessly achieve their goals without having to constantly contact customer support. MyIristel is a portal attached to the existing https://iristel.com website, and is accessible upon sign up.

MyIristel Customer Portal

A centralized hub for users to view all services and products, track usage of services, add new services and to upgrade or cancel existing services.

Customer product checkout

A holistic checkout process including a credit check for pre-authorized scheduled payments, and a scheduler to book on site Iristel service installations.

Iristel product assessment

Iristel's numerous products and services could be confusing to browse through. To alleviate this, a questionnaire was designed to help users find the best service or product for them.

Outcome

Modernizing a legacy system came with many challenges. Users are resistant to change, but when an aging tool has reached a late stage in maturity, it becomes a burden. The decision came to retiring and replacing the legacy system with a tool that is scalable and can grow and adapt with Iristel and the telecommunications industry. MyIristel was successfully launched, and saw much usage and positive feedback by new and existing customers.

What went well...

Iristel's numerous products and services could be confusing to browse through. To alleviate this, a questionnaire was designed to help users find the best service or product for them.

What could've

Iristel's numerous products and services could be confusing to browse through. To alleviate this, a questionnaire was designed to help users find the best service or product for them.

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